From tradition to technology: The evolution of sports betting in South Africa The Mail & Guardian

By Cemal Varhan, 5 Temmuz 2025

Betting on horse racing, rugby and football, for example, was allowed and was very popular because it was the only form of gambling that was allowed. The several fake accounts thereby benefit from new signup bonuses, coupons and other attractive offers by cashing out their promotional offers without actually playing. Traditionally, gambling operators offered large bonuses with low betting requirements which caused bonus/ promo abuse to be a great target for abuse. Gambling operators addressed this by lowering bonuses and implementing stricter requirements for withdrawing the bonus. Although this abuse is not always regarded as fraudulent activity, bookmakers hope to identify and block bonus abusers as soon as possible.

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Currently, South Africa is by far the most developed online betting market on the continent, with several financial experts expecting its gross revenue to surpass $2.3-billion by the end of 2022. While mobile penetration is high, internet access is still limited in many parts of Africa. This can be a barrier to entry for iGaming and betting operators who rely on the internet to deliver their services. Many African countries are currently revising their regulatory frameworks for iGaming and betting, with the aim of creating a more conducive environment for the industry. This presents an opportunity for iGaming and betting operators to enter new markets and expand their operations in the region. Gamification, or the incorporation of game-like elements, such as competition, points, rewards, and interactive features, into non-game contexts, can help reverse that.

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The South African sports betting and lottery industry is legal and regulated under the National Gambling Act of 2004. Introduction of gambling legislation into the law, saw the creation of several regulatory and control organizations in the country. The primary responsibility of such organizations is to ensure safety in the industry. As well as to uphold and maintain the image of the South African gambling industry on a global level. Sports betting operators require a valid license to operate in the country. Such licenses are issued by the Provincial Licensing Authorities, one per province.

The Live Games content is very varied, ranging from Game Show games such as Crazy Time, Megaball to Dream Catcher and the thrilling Lightning games range. For South African gamblers, an extensive range of payment options is absolutely necessary. Local payment options available on the finest betting sites include popular mobile payments like PayPal and cryptocurrencies as well as bank cards and e-wallets. Particularly if you want to cash out your gains, quick withdrawals and deposits are also absolutely vital. Fast withdrawal sites—especially those using e-wallets and cryptocurrencies—make the betting experience far more fulfilling.

From tradition to technology: The evolution of sports betting in South Africa

In the US, the industry has seen a major boost as the market has become more liberalised. Betting on sport is now legal in 38 states, with Missouri set to become the 39th state in 2025, as well as the District of Columbia. While having a big focus on the sports part of the market, MultiChoice has offerings beyond this. This has further been aided by the greater prominence of casino products in recent times, especially slot games. Between the pools and beaches, many people are attracted to the sport of swimming. With its origin in the 1900s, South Africa boasts a host of athletes who have achieved Olympic success for swimming – most notably Chad le Clos.

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The industry has grown impressively with the number of regular users rising (2). The iGaming and betting industry is growing at an unprecedented rate worldwide, and Africa is no exception. With an increasing number of players embracing digital technology and mobile devices, online gambling and betting is expected to be the future of the gaming industry in Africa. In this blog post, we’ll explore the future of iGaming and betting in Africa, highlighting the opportunities and challenges that lie ahead. Usually providing a range of bonuses and promotions, betting sites in South Africa draw in new players and keep devoted users.

South African government statistics reveal that more than 50 percent of South African adults place sports bets on an ongoing basis. In spite of different religion, language, age, social status, race, culture or political views, people all over South Africa have 1 mutual thing – they are wild sport fans. If we mix it with 1.3 billion inhabitants of which around 40 percent is under the age of 15, and a median age of only 19.7 years, we will receive a greatly seductive and profitable market for sports SA bookmakers. Fraudsters use stolen credit card details to top up their account, which means using illegitimate money to pocket real wins. In South Africa, banking institutions have uniform online payment systems and have implemented 3D security which requires the entering of a one-time password (“OTP”).

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By signing up for newsletters, you are agreeing to our Terms of Use and Privacy Policy. Currently, Africa is considered to be one of the most promising lucrative markets in the world where the iGaming companies could expand to. When compulsive gambling brought me to my knees, the NRGP was there to assist with treatment expenses, which I otherwise would not have been able to afford. Their continued support, since, has included unlimited counsel by way of psychiatric and psychology care, both of which have included professional, yet nurturing guidance. I experience peace-of-mind knowing that the NRGP commits itself to making available these critical resources precisely because they avail themselves to an investment into my well-being.

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• So far, there are 32 licensed online websites at which South Africans can gamble legally.
• They are a quality business with a demonstrable track record of success, and we believe they will add immense value to our business and long-term value creation.
• This activity is legal if it is practiced through betting companies who are appropriately licensed in South Africa for online betting.
• On the assumption of pretty recent research 60 million locals of SA in the age group of 18 – 40 are active sports gamblers.
• The development of sophisticated betting platforms and mobile betting apps in league with the Betway app has revolutionised how bettors engage with sports events.

While the latter might offer you more games content including online slots gameplay on those is currently not legal. Statistics show that 49.4% of South Africans bet on sports from October 2021 to October 2022; around a quarter of these bettors also engage in online betting a few times a week. Given numerous options, bettors should be aware of the vital features that any website should provide. Whether your experience with betting is fresh or seasoned, understanding what to anticipate from the TOP 20 betting sites will guide your decision. Over the years there have been many laws and acts passed to stop online gambling. An increasing number of people now enjoy sports betting online so it looks set to be an industry that will grow from strength to strength.

Prior to August 1996 betting on horse racing and other sporting events was the only form of legal gambling in Gauteng. In August 1996 the Gauteng Gambling Act 1995 (Act No 4 of 1995), was promulgated. This Act legalized other forms of gambling in the Province and provided for the establishment of the Gauteng Gambling Board. More and more people are now using their smartphones and tablets to access the internet. This has made it even easier for people to get involved in sports betting.

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This report covers casino gambling, limited payout machines (LPMs), betting (horse racing, sports and fixed odds), bingo and the National Lottery. So, while mobile apps have made sports betting more convenient and accessible for users around the world, their impact has been even greater in South Africa. Over the years, the user experience on those apps has also improved dramatically, further enhancing their appeal among sports betting customers. It’s also worth remembering that we live in an increasingly globalised world and that there are millions of South Africans living abroad. Those South Africans will have shared their sports betting experiences with family and friends back home, further nudging them towards it as a worthwhile activity. It not only generates revenue through taxes but also creates employment opportunities.

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The legalization of sports betting in the 1990s marked a significant turn, leading to the establishment of licensed betting shops and later, online betting services. The range of betting options on a betting website is among the most crucial aspects one ought to look for. From the country favorites like rugby and cricket to worldwide sports like football and specialized events, South African bettors have a broad spectrum of sports to choose from. The finest betting sites provide several betting markets, such as match winners, player props, or even live event betting, so as to accommodate these tastes. A reputable sportsbook would have a large selection of markets for both pre-match betting and live betting, thereby allowing bettors lots of options to stake wagers on ongoing events. The exceptions to this rule are province licensed horse racing and online sports betting.

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I would go to the casino with borrowed money, hoping that it would be my lucky day. I became an aggressive gambler, didn’t even care when I would lose my salary. One morning I sat at a machine with the hope of winning but instead lost R5 000 in 2 hours.

As Afrirent Holdings enters the West African market, it is focusing on responsible gaming practices and community engagement, demonstrating its commitment to making a positive impact in the region’s gaming and entertainment sector. With a reputation for excellence and a dedication to social responsibility, Afrirent Holdings aims to create value, foster economic development, and empower local communities in West Africa. On the assumption of pretty recent research 60 million locals of SA in the age group of 18 – 40 are active sports gamblers.

In-play betting, in particular, allows bettors to wager on outcomes during a live sporting event, betika adding an extra layer of excitement and engagement. In recent years, the betting industry in South Africa has evolved greatly, with the introduction of online betting and gaming. This has allowed people to place bets and play casino style games from the comfort of their own homes, without the need to visit a physical racetrack or casino. Online betting and gaming have become increasingly popular in South Africa, as it provides a convenient and accessible way to participate in the betting industry. These days the best online betting sites do not only offer you sports and lotteries to bet on.

Similar to the rest of African countries, the sports betting sector makes for the vast majority of the GGR. And, according to yearly statistics, over 30% of the entire population places bets on sports every single day. It is no surprise then that Nigerians spend over $2-billion every year on sports betting.

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Betway’s platform is praised for its intuitive design and a robust mobile application, ensuring a seamless betting experience. Globally, betting and gambling activity, particularly in sport, is on the rise. In July 2024, the group launched the Aviator casino game in SA through its KingMakers unit. The game, created by Spribe, now has more than 5-million monthly active players worldwide and is growing in popularity locally. Interestingly, there has been rapid growth in the popularity of darts, especially in 2023.

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• SportsBoom brings you all the best of SA rugby, from the latest news to exclusive interviews.
• Once they are addicted then all rational thought goes and it’s a case of good money chasing after bad (12).
• Prior to August 1996 betting on horse racing and other sporting events was the only form of legal gambling in Gauteng.
• Remember, responsible betting is key to maximising your enjoyment and minimising any potential risks.
• This presents a challenge for iGaming and betting operators who rely on traditional payment methods.
• As a regulatory authority, we play a pivotal role in fostering responsible gambling practices, protecting vulnerable individuals, and promoting a fair and transparent gaming environment.

Aviator is the most popular casino game by a unique player count by quite some distance. Another great advantage is live broadcasting of sporting events, particularly for well-liked sports like rugby, football, and cricket. Although it might not be accessible for every game, the availability of live streaming for important events lets bettors view games and make informed decisions when live betting.

Regulatory compliance, including addressing illegal and unlicensed operators, remains a significant concern for stakeholders. Moreover, technological disruptions, such as the emergence of blockchain and cryptocurrency-based betting platforms, present both challenges and opportunities for traditional operators. However, not every well-known bookmaker offers its services on the continent. Parimatch can rightfully be considered the best online betting app – the creators have made sure that they have access to sports events no worse than in Europe. Among the wide variety of sports in Africa, football is the most popular. Therefore, Parimatch offers a wide selection of football leagues and international championships, where you can get and easily withdraw a solid cash prize.

“Gambling is not a reliable source of income, and without careful management, it can lead to serious financial setbacks. By increasing financial awareness and promoting responsible gambling, we can help people make informed decisions and avoid unnecessary financial risks,” Manyike concluded. For those who feel their gambling habits might be affecting their financial well-being, Manyike advises seeking support. “The South African Responsible Gambling Foundation offers free and confidential counselling services,” he added. Additionally, professional counsellors who specialise in gambling addiction can provide guidance.

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Casino gross gambling revenues declined for the first time since 1997 reflecting the tough economic conditions and the impact of illegal gambling. Betway places a strong emphasis on responsible gambling, ensuring compliance with local regulations and promoting safe betting practices. The company is accredited by international testing agency eCOGRA and supports the Responsible Gambling Trust, reflecting its dedication to ethical operations. This commitment has fostered trust and loyalty among its user base, establishing Betway as a reputable and reliable platform in the South African betting industry. With so many bettors preferring to gamble online, South Africa’s online sports betting market has expanded remarkably in recent years. There have been numerous attempts over the years to make online casinos legal.

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By contrast, just 27% of South Africans have access to a desktop in the house. Small wonder then that 60.5% of households access the internet primarily through cellphones. The popularity of tennis is also significant and is growing at steady rates of about 20% per year. Once you have submitted your correct username, you will receive a password expired instruction to your registered email address. Once you have submitted your correct username, you will receive a password change instruction via email to your registered email address. Your EFT should reflect within 1 working day and will automatically be allocated to your SunBet account when it reflects in our bank.

After examining the surge in mobile credit and the rise of sports betting we put forth the conclusion that the digital credit has been an enabler to the growth of sports betting has in East Africa. This is because digital credit has enabled ease of access to funds which the borrowers then use for their digital gambling. This is inferred in that the average customer profile of sports betting is young people especially men who are also the most active on digital credit platforms (11).

In the last year alone, the continent’s fan base, who regularly follow sports broadcasts, has reached 300 million. And about half of them actively use bookmakers to turn their hobby into a way to earn extra money. Betting and gambling have been a part of human culture for thousands of years, with evidence of wagering found in ancient civilisations from China to Greece. In South Africa, the story of betting and gambling is a relatively recent one, with the horse racing industry only becoming legal in 1965.

The rise of mobile apps and the ability to bet from smartphones have revolutionized the industry. Whether on the go or from the comfort of their home, many South African gamblers nowadays would rather use their cell phones to make bets. Optimizing betting sites for mobile usage can help to guarantee a seamless betting experience by means of simple navigation.

Get this delivered to your inbox, and more info about our products and services. Get the best of CNBC Africa sent straight to your inbox with breaking business news, insights and updates from experts across the continent. Online gambling has also become a sector of interest for several foreign investors in other African countries. There is an ongoing legal conflict between the Nigerian Lottery Regulatory Commission and the Lagos State Lotteries Board, as both organisations are trying to impose regulations and collect licensing taxes.